Veteran metal band Demon Hunter has filed a trademark infringement lawsuit against Netflix and AEG Presents, alleging the entertainment giants have overwhelmed the group’s 25-year-old brand while transforming the hit animated film KPop Demon Hunters into a sprawling music, merchandise and live-entertainment franchise.
In a complaint filed Tuesday in federal court in Los Angeles, Demon Hunter’s corporate entity, Hyde Lane Inc., accused Netflix, Netflix Studios and AEG of creating both conventional and “reverse” consumer confusion by using the KPop Demon Hunters name across recordings, clothing, printed merchandise and, most recently, a planned global concert tour.
The lawsuit claims that Netflix’s expansion into live entertainment has pushed the two brands into “almost complete overlap,” threatening Demon Hunter’s ability to control the name it has used since 2001.
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